While the benefits of a good digital reputation are clear, companies often struggle to quantify their reputation and the effect it has on acquisitions, conversions, revenue, and profit. Luckily, the Net Promoter Score (NPS) makes it easy to measure and boost your digital reputation.

When customers recommend your company’s product or service, they place their personal reputation on the line to do so. People understand this, which is why – according to the White House Office of Consumer Affairs – two out of three make purchases based off of the recommendations they receive.

A good digital reputation goes a long way online and offline. A Harvard Business School study found that when companies increase their Yelp rating by 1 star, they experienced revenue increases between 5 and 9%.

When companies consider their profitability, the first thing they think about isn’t usually their customer experience, but it probably should be. People, increasingly, place real value on the ease and consistency of a brand’s customer experience.