While only about 6% of businesses take the time to evaluate the effectiveness of employee communication, those that do see a 60% decrease in human error, a decrease in employee churn, and an increase in the health and safety of their employees. Avoid costly employee mistakes by taking proactive steps toward better communication.

Successful corporate events require a delicate balance between being informative and interactive, productive, and fun. While finding that balance isn’t always easy, with a little know-how it’s always possible. Turn even the dullest annual meeting into a fun-filled, productive affair with these 5 foolproof ways to host successful corporate events.

Your brand can engage customers, grow website traffic, and convert promising leads – all from the comfort of your customers’ inboxes. Email marketing has the highest conversion rate of any online marketing technique, which means adding email to your marketing strategy can have an oversized effect on revenue.

Whether you’re planning a formal corporate event or a relaxed social gathering, careful preparation goes a long way towards ensuring a successful  event. Event planning is hard. It’s complicated enough to be its own full-time profession, but don’t worry, you don’t need to be a professional to host a memorable meetup.

What if you could cut costs and improve efficacy at the same time? A McKinsey study found that, when companies adopt integrated analytics, they’re able to run more effective marketing campaigns for 80 to 85% of the cost. By putting marketing dollars where they’re most successful, companies can increase the efficiency of their marketing efforts and […]