New streaming services like Disney+, Apple TV+, and Peacock (NBC) have to compete with the massive subscriber bases of market leaders Netflix (158 million), Amazon Prime (100 million), and Hulu (27 million). Which products will come out on top?

By using customer stats, testimonials, and case studies effectively, you can convert leads with convincing content that demonstrates the real value of your product. From validating your marketing claims to illustrating your use cases, there are many ways to leverage customer feedback on your company website.

For small businesses, the line between what is considered a personal vehicle and a commercial vehicle is often blurry. Sometimes small business owners and employees use their personal vehicles to transport employees, move equipment, or deliver goods. So should these multipurpose vehicles be covered by personal or commercial auto insurance?

Everyone has seen a small business go viral, but few achieve it. Much depends on chance, but business owners can improve the odds of getting their content noticed. Capturing even a small percentage of the billion-plus people who use Instagram each month can have a tremendous impact.

Expanding your marketing consultant business with clients outside your area can lead to lucrative new opportunities. In the digital age, it’s much easier to work beyond your ZIP code, but it does involve unique challenges. These tips can help you grow your consultant business by connecting with remote clients.

Successful corporate events require a delicate balance between being informative and interactive, productive, and fun. While finding that balance isn’t always easy, with a little know-how it’s always possible. Turn even the dullest annual meeting into a fun-filled, productive affair with these 5 foolproof ways to host successful corporate events.

Your brand can engage customers, grow website traffic, and convert promising leads – all from the comfort of your customers’ inboxes. Email marketing has the highest conversion rate of any online marketing technique, which means adding email to your marketing strategy can have an oversized effect on revenue.

Whether you’re planning a formal corporate event or a relaxed social gathering, careful preparation goes a long way towards ensuring a successful  event. Event planning is hard. It’s complicated enough to be its own full-time profession, but don’t worry, you don’t need to be a professional to host a memorable meetup.

What if you could cut costs and improve efficacy at the same time? A McKinsey study found that, when companies adopt integrated analytics, they’re able to run more effective marketing campaigns for 80 to 85% of the cost. By putting marketing dollars where they’re most successful, companies can increase the efficiency of their marketing efforts and […]

While the benefits of a good digital reputation are clear, companies often struggle to quantify their reputation and the effect it has on acquisitions, conversions, revenue, and profit. Luckily, the Net Promoter Score (NPS) makes it easy to measure and boost your digital reputation.

When customers recommend your company’s product or service, they place their personal reputation on the line to do so. People understand this, which is why – according to the White House Office of Consumer Affairs – two out of three make purchases based off of the recommendations they receive.

A good digital reputation goes a long way online and offline. A Harvard Business School study found that when companies increase their Yelp rating by 1 star, they experienced revenue increases between 5 and 9%.

When companies consider their profitability, the first thing they think about isn’t usually their customer experience, but it probably should be. People, increasingly, place real value on the ease and consistency of a brand’s customer experience.